This policy explains what personal information Eurofyre collects when you use our website, buy from us or contact us, how we use it, and your rights under UK data protection law (the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR)).
1. Who We Are
Eurofyre Limited is the controller of your personal information. We are registered in England and Wales (company no. 06230293) at Unit C1 Knowle Village Business Park, Mayles Lane, Wickham, Hampshire, PO17 5DY. We are registered with the Information Commissioner’s Office (ICO) under number ZB133470.
For any privacy question or request, email [email protected], call +44 (0)1329 835024 or write to us at the address above.
2. Information We Collect
Information You Give Us:
- Name, company name and job title
- Email address, phone number, billing and delivery addresses
- Account login details, if you create an account (passwords are stored encrypted)
- Order history, enquiries, quotation requests and correspondence
- Your marketing preferences
Payment information. Card payments are processed by Stripe. Your full card details go directly to Stripe and are never seen or stored by us. We receive only limited details, such as the card type, last four digits and expiry date, to identify the payment.
Information Collected Automatically:
- IP address, browser and device type, and operating system
- Pages you visit, how you arrived at our site and how you use it, collected through cookies (see section 10)
3. How We Use Your Information and Our Legal Basis
| Purpose | Legal Basis |
| Processing and delivering your order, handling returns and refunds | Performance of a contract |
| Creating and managing your online account | Performance of a contract |
| Responding to enquiries and quotation requests | Legitimate interests (running our business), or steps before a contract |
| Keeping accounting and tax records | Legal obligation |
| Preventing fraud and keeping our website secure | Legitimate interests |
| Sending marketing emails to consumers | Consent |
| Sending marketing emails to business contacts | Legitimate interests (you can opt out at any time) |
| Website analytics to improve our site, and measuring how well our adverts work | Consent (via our cookie banner) |
4. Marketing
We send product news and offers by email using Campaign Monitor. If you are buying as an individual, we will only email you marketing if you have opted in. If you are a business contact, we may email you about similar products and services, and you can opt out at any time. Every marketing email includes an unsubscribe link, or you can contact us. We never sell your information.
5. Who We Share Your Information With
We share personal information only with organisations that help us run our business, and only as much as they need:
| Recipient | Why |
| Stripe | Processing card payments and preventing fraud |
APC, Aramex, DHL, DPD, DSV, DX, Europa, FedEx, InXpress, Kuehne+Nagel, Royal Mail, TNT, and UPS, though this is not an exhaustive list. | Delivering your order |
| Ballyhoo Ltd. | Hosting our website and online shop (WooCommerce) |
| Campaign Monitor | Sending marketing emails |
| Google (Google Analytics, Google Ads) | Website analytics and measuring our adverts, only with your consent |
| Our business and accounting system providers (Sage, Odoo) | Managing orders, quotations, invoices and accounts |
| Professional advisers, such as accountants and lawyers | Running our business and meeting legal requirements |
| Law enforcement, regulators or courts | Where the law requires it |
If our business, or part of it, is sold or restructured, your information may transfer to the new owner, who must use it in line with this policy.
6. International Transfers
Some of our service providers, such as Stripe, Campaign Monitor and Google, may process information outside the UK. Where they do, we make sure it is protected, for example by transferring only to countries the UK recognises as having adequate protection, or by using contracts approved by the ICO.
7. How Long We Keep Your Information
| Information | How Long |
| Orders, invoices and payment records | 6 years from the end of the financial year, to meet tax law |
| Online account | Until you close it, or after 3 years of inactivity |
| Enquiries and quotations that do not lead to an order | 2 years |
| Marketing preferences | Until you unsubscribe; we keep a record of opt-outs so we do not contact you again |
| Analytics data | 14 months |
8. How We Protect Your Information
Our website uses HTTPS encryption throughout. Access to personal information is limited to staff who need it, through password-protected systems. Our service providers are bound by contract to keep your information secure.
9. Your Rights
You have the right to:
- Access a copy of the personal information we hold about you, normally free of charge
- Correct information that is wrong or incomplete
- Delete your information, where we have no legal reason to keep it
- Restrict or object to how we use your information, including the absolute right to stop direct marketing
- Receive your information in a portable format
- Withdraw consent at any time, where we rely on it
To make a request, contact us using the details in section 1. We will respond within one month.
If you are unhappy with how we have handled your information, please tell us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
10. Cookies
Cookies are small files stored on your device when you visit a website. We use strictly necessary cookies to make our site and shop work. With your consent, we also use analytics and marketing cookies. You can accept or reject non-essential cookies through our cookie banner, and change your choice at any time using the [Cookie settings] link at the bottom of every page.
| Cookie | Provider | Type | Purpose | Lasts |
| wp_woocommerce_session_* | Eurofyre (WooCommerce) | Strictly necessary | Remembers your basket | 2 days |
| woocommerce_cart_hash, woocommerce_items_in_cart | Eurofyre (WooCommerce) | Strictly necessary | Keeps your basket up to date | Session |
| wordpress_logged_in_*, wordpress_sec_* | Eurofyre (WordPress) | Strictly necessary | Keeps you signed in to your account | Session or 14 days |
| __stripe_mid, __stripe_sid | Stripe | Strictly necessary | Payment fraud prevention | 1 year / 30 minutes |
| cookieyes-consent | Eurofyre (CookieYes) | Strictly necessary | Remembers your cookie choices | 12 months |
| _ga, _ga_* | Google Analytics | Analytics (with consent) | Shows us how visitors use the site, using pseudonymous identifiers | 2 years |
| wordpress_test_cookie | Eurofyre (WordPress) | Strictly necessary | Checks your browser accepts cookies when you sign in | Session |
| woocommerce_multicurrency_forced_currency, woocommerce_multicurrency_language | Eurofyre (WooCommerce) | Strictly necessary | Remembers your chosen currency and language | 1 year |
| woocommerce_geo_hash | Eurofyre (WooCommerce) | Strictly necessary | Shows prices in the right currency for your location | 1 hour |
| cf_clearance | Cloudflare | Strictly necessary | Protects the site from bots and attacks | Up to 1 year |
| sbjs_first, sbjs_current, sbjs_first_add, sbjs_current_add, sbjs_udata, sbjs_migrations, sbjs_session | Eurofyre (WooCommerce) | Analytics (with consent) | Records how you found our site, so we know where orders come from | Session / 30 minutes |
| _gcl_au, _gcl_aw, _gcl_gs | Google Ads | Marketing (with consent) | Measures whether our adverts lead to visits and orders | 90 days |
You can also block or delete cookies in your browser settings, but parts of the site, such as the basket and checkout, may then not work.
11. Changes to This Policy
We may update this policy from time to time. The latest version will always be on this page.